Business of the Month
April 2025 Business of the Month Bearing & Allied Supply Co. (BASCO)
Bearing & Allied Supply Co., Inc., locally known as BASCO, has been a trusted name in the community since its founding in 1979 by Ronnie and Sandra Jensen. Originally located across the street from its current site, BASCO has served the local community with pride for 46 years. In January 2025, Ronnie and Sandra embarked on a new adventure: retirement.
In October 2024, BASCO was acquired by KS Supplies of Lubbock, an industry leader dedicated to meeting specialized needs. KS Supplies Inc., the parent company, was established in 1997 by Kenneth Seales. In 2010, the company underwent new leadership under Greg Seales, Steve Kemp, and Zack Wall, who have since expanded KS Supplies’ reach and capabilities. Today, KS Supplies operates four stores in the surrounding region and is known for its enhanced services and cutting-edge technologies. Under the KS Supplies umbrella, BASCO will retain its well-known name and continue delivering outstanding customer service.
What BASCO Offers as a KS Supplies Family Member: BASCO is now backed by the extensive resources of KS Supplies and provides the following advantages:
- A global network of trusted, ISO-certified partners adhering to strict quality control standards.
- An extensive supply chain ensuring rapid response times and direct delivery to your facility.
- Experienced and knowledgeable sales, customer service, and technical staff offering practical, real-world solutions.
- Value-added services, including a casting division for custom or made-to-order parts, and experts who specialize in locating rare, specialty items.
- Reliable inventory management programs tailored to prevent costly delays by fulfilling annual orders and pricing commitments.
- A state-of-the-art machining facility capable of designing, modifying, or reverse-engineering components to tackle unique challenges.
In addition, BASCO continues to offer custom-built hydraulic hoses, janitorial supplies, and free delivery. Their friendly, knowledgeable team is ready to assist customers Monday through Friday, from 7:30 AM to 5:30 PM, and is available on-call 24/7.
A Commitment to Community: As a proud mom-and-pop company, BASCO, together with KS Supplies, believes deeply in supporting the community that supports them. “We support community events and activities because our community supports us.” BASCO has been a long-time community partner and plans to continue this cherished tradition under the new ownership.
The Chamber is delighted to recognize Bearing & Allied Supply Co. as the April Business of the Month. Congratulations to BASCO for their ongoing commitment to excellence and community support!
